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11 Things We Learned from H&M’s Sustainability Report

Published on 13 April, 2012 21:00 by Kikos Papadopoulos

H&M, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, organic cotton, recycled polyester, recycled cotton, recycled wool, Spring/Summer 2012, Sweden

H&M is a fast-fashion mogul – due to their low-wage production and trendy pieces we wouldn’t label them a paragon of ethical fashion. However they have pursued several sustainable initiatives, and with huge quarterly profits and sales of over 550 million garments each year, we can’t deny their influence. Click ahead for a look at their 2011 sustainability report and the debut of their latest Conscious Collection – is fast-fashion entering the realm of sustainability?

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